InMovement · Unsit

Rebuilding the app behind our top customer complaint

In September 2025, my company acquired InMovement, maker of the Unsit under-desk treadmill. I redesigned and rebuilt its app myself, with AI agents as my implementation support, and relaunched it in April 2026.

Company: InMovement, my own business

My role: Owner; I designed and built the app

Period: September 2025–present

+68% weekly active users

In the five months after the April 2026 relaunch.

Relaunched in April 2026

Designed and built by me, as the owner of the business.

The number one complaint was the app

For someone walking at their desk, the app is where the effort becomes visible.

The Unsit app connects to the treadmill over Bluetooth, tracks steps, time and distance, and syncs with Apple Health, Google's health platform and Fitbit.

The most common complaints, in order, were the reliability of the Bluetooth connection to the treadmill; an interface whose quality didn't match the product's premium price; unreliable health syncing; and general bugginess.

Home: today's walk at a glance

The relaunched app opens on Today, with the day's steps shown as progress toward a goal.

Where the legacy dashboard showed "Device Status: Disconnected" beside a Connect button, the relaunched screen carries a simple "Connected" label at the top.

Unsit app home screen
Legacy Unsit app dashboard: a greeting, a Today selector, a Connect button beside Device Status: Disconnected with a red dot, and gauges for steps, miles, time and speed all reading zero.
Relaunched Today screen in light mode: a Connected label, a ring showing the day's steps as progress toward a goal, today's totals for calories, distance, active time and average speed, and this week's active days.
Before

The legacy dashboard: gauges reading zero, and "Device Status: Disconnected".

After

The relaunched Today screen: the day's steps as progress toward a goal, today's totals, and this week's active days.

Activity: the week and the month, not only today

The history screen became Activity, with day, week, month and year views, daily averages, and each active day's walking sessions.

Unsit app activity screen
Legacy history screen: Steps, Time and Mile tabs, a Today selector, an empty chart and today's step count.
Relaunched Activity screen in dark mode: day, week, month and year tabs, a bar for each weekday with Thursday's steps highlighted, this week's active workdays, daily averages for steps, distance and time, and a list of active days with their sessions.
Before

The legacy history screen: one measure at a time, charted for today.

After

The relaunched Activity screen, in dark mode: a week of steps by day, daily averages, and each active day's sessions.

Working when you're not looking at it

On iPhone, a walk now appears on the lock screen as a live activity, so you can see your steps and time without opening the app.

iPhone lock screen showing a walk as a live activity: its steps, time and a progress bar.
A live activity on the iPhone lock screen, showing steps, time and a progress bar.
Open the original image (opens a new tab)

More people walking with the app each week

+68% weekly active users

In the five months after the April 2026 relaunch.

Weekly active walkers, 30 March to 14 September 2026. Values are withheld.

This is a result from my own business, not from a client engagement or an employed role. It reflects the relaunched app as a whole rather than any single screen.

Let's talk about your team

I decided what the app should do, designed it, and built it with AI agents as my implementation support, then lived with the result.

Building it myself keeps my judgment current